Free classified ads websites offer a chance to advertise your goods and services at no fee. They are highly localized which makes them attract high quality traffic. Some of the sites have ready audience which could range from thousands to hundreds of thousands. You are therefore assured of high quality exposure.
The advantage with classified ad sites is that people making searches are usually ready to buy. This cannot be said of conventional paid media. Spending on the media is a matter of chance, hoping that the people you are interested in will be watching. Here are tricks you can use to maximize on the potential of free ad websites to build your business.
Identify the Right Site for Your Product
It is one thing to place an ad at a site and another to get value or sales from it. You must remember that the time and resources spent in preparing the ad are also valuable. Your ad should bring customers instead of being for the sake of it.
The best site for your product is a niche site. People visiting the site will be deliberately searching for your category of goods or services. This is what is referred to as high quality traffic. The possibility of buying is therefore high. The deal offered for featured products, membership, number of ads, etc should offer value for money.
The process of buying or procuring services is also important for a good site. Identify a site that makes it easy for potential customers to reach you. This is through a simplified and excellent customer experience. The best site is one that is secure and does not expose either sellers or buyers to spam and scams on the internet. This becomes a source for repeat business.
Create an Attractive Ad
While the website gives you sufficient exposure, there are other advertisers who post free classified ads on the same platform. This means that you must work extra hard within the website. You must create an ad that stands out. This is an ad that calls for attention and naturally sells your product.
To create such an ad, you need to know your audience well. You also need to understand your product or services thoroughly so that you can highlight the distinct or unique feature it offers. Use a professional photographer and graphics designer to help you create the ad. Potential buyers will only take your offer seriously if the manner in which it is crafted indicates that.
Take the free space and advertising opportunity provided seriously. The fact that it is free does not mean that it should be taken lightly. Provide potential buyers with the right information to push them into making a decision. The information includes the name of product, features, price, where and how it can be obtained, etc.
When a buyer clicks on your item or service ad he should get all the details and have an easy experience until purchase. Being directed to other websites might lead to abandonment of the cart. Provide all alternatives like paying or delivery to make it easier for the buyer.
Develop a Plan
Like any other marketing opportunity, you need a professional plan. The plan should outline the activities you will undertake on the site and expected outcomes. Indicate the people who will be involved and milestones to be achieved within a certain time frame. In case you need to use resources to accomplish the plan, include the resources.
All free classified ads sites have rules on the number of ads, frequency, features of the site, etc. These rules should be included in your plan. Determine how often you will update your ad and what features you will need to ad or enhance. You will have a haphazard campaign if you do not develop a plan. Implement the plan and adjust depending on your performance from time to time.
Free classified ads websites are highly effective when properly utilized. They can be used for both goods and services. This is your chance to enhance the performance of your business without incurring huge advertising expenses.