Free classified ads is the latest marketing trend allowing sellers of products and services to reach customers on shoe string budget. The websites collect the customers and invite you to sell free of charge. But it is not as easy as it sounds. You will need to understand the platform in order to maximize its use. If you are looking to succeed on this platform, here are tricks that will help you win customers on these free classified websites.
- Understand Your Customer
This sounds like a basic marketing rule but is rarely understood. Products are designed with different customers in mind. Know the social status, education level, gender, age group, shopping mannerism, etc of the customer targeted by your product. This helps you design and portray your product as the solution to their problems.
For instance, if your target is the millennial, your advert must display an aspect of tech savvy and smartness. You will be speaking directly to the needs of that generation. If you provide resume services, a prospective client must be looking for the best and winning model, etc. Endeavor to provide a solution to your potential clients by addressing their needs and concerns.
Identify the Best Website
There are thousands of websites offering free advertisement, but not all will guarantee the results you are looking for. Choose a website that has traffic and offers the best operation terms. Some of the issues to look for in a website include quality and legitimate traffic. This means people who are ready to spend. The site must have put in place measures to eliminate fraud, like verifying the ads and guarantee safety of buyers. Transactions should also be safeguarded to avoid compromise of personal details or financial account information. If details of your clients are compromised at one point, it will be difficult to trust you again. The website should also carry quality online classified ads that give the site a good image or impression. Such ads should also be updated on regular basis.
Work on Your Ad
Do not just write a few words and assume that your message will automatically be delivered. You need a catchy add that sells your products or services. This means use of deliberately captivating words that address the needs of your potential customers. Where images are included, use high quality cameras and professional graphic designers to prepare the ads. The first few sentences should be captivating. If they fail to attract the attention required, your advert will feel flat and fail to attract necessary attention. Make the ad precise and ensure that it captures all aspects of the product or service you are selling. In fact, whenever you want to post free ads, view the exercise like writing a post card. Many buyers are not interested in long stories. They want to know what you are selling, how much, and how one can get the product.
Package Your Product
Ads are about attracting attention. Just like products need to be packaged in an attractive manner, the online ads must be made to capture the eye of a person looking through the site or searching for a particular product. Use a catchy title or brand name. Include professionally captured images from different angles. If your product involves operations, you may accompany it with a short video clip. The ad is a sales presentation and it must be as attractive as possible.
Check Your Competition
A classified website features adverts from numerous sellers of similar products. Check how you competitors have packaged their products and prepared their ads. Twist your own product or ad so that it is more attractive than theirs. This is your best trick to beat them in the game. If their ads are more attractive than your, they will capture the attention of a buyer at the expense of your advert. This reduces your chances of selling.
To capture the attention of customers through online classified ads, your must make multiple entries. For instance, a tablet may fall under gadgets, new electronics, office items, etc. This trick will help you maximize on the variety of searches made.