Running a classified website is as competitive as running any other website. The growing number of online users has made the classified business quite lucrative. Nowadays, starting a website is not a big challenge but making it successful is definitely challenging. Before stepping into this field, you should have the clear ideas of the challenges that you may need to face as well as the things you should avoid for making your business a successful one. Let us understand and analyze what are the things you should be careful of while running a classified website:
- Not Focusing on Intensive Marketing
A website without marketing has no existence on the web. SEO which stands for search engine optimization is a crucial factor involved in online marketing. Your classified site should stand among the top classified sites when users search in Google. Being placed in the first and second pages in the search results of Google would attract a lot of traffic towards your website and you can find various potential clients as well in this way.
Hence, if you are not focusing on online marketing of your website, you are making a big mistake. Try investing some amount in this area by hiring an SEO or Online Marketer who can assist you to boost up keyword ranking of your website in the search engines. You may invest your funds according to your budget and let yourself be marketed online on a monthly basis.
- Not Paying Attention on Website Speed
Users interested in posting classified ads just hate those sites that keep on loading and loading. Some sites get hung in between or have a lot of website issues that make the end user experience an extremely tedious one. If your website is too slow to load correctly, you would be losing out potential users and reputation of your site on the internet would not be good enough.
Get your website checked by a web developer and remove all those website structures that reduce the speed of your website on the web. Other than this, you can also verify the mobile loading speed and mobile interface of your website because many people prefer using mobiles for submitting classified ads nowadays.
- Not Monitoring Spam Listings on your Website
One of the key issues that free advertising sites experience is that many people start posting spam listings as these are free of cost. Though allowing to post for free is definitely a good strategy to grab thousands of users who like to register on the classified site but the site admin should monitor the listings as well to avoid spam content being posted on the site.
Submission of spam listings lowers down the popularity and reputation of the classified site. Thus, as an owner of free advertising sites, you should avoid permitting spam classifieds on your website in order to build trust in the eyes of your potential users.
- Not Analyzing Competitors Before Launching your Website
Running classifieds online is a huge business now that attracts massive audience to post classified ads including buyers and sellers. There are already many giant players in the market such as Craigslist, Gumtree etc. that one cannot avoid. However, there is always a key to establish yourself as a newbie if you intend to provide a better product for your potential customers.
It is not at all impossible to find a space in the highly competitive market when you have the idea of what advantage your classified site is going to bring for the online users. Before running your classified business, it is always better to analyze competition in the market in order to provide improved and quality services to your customers.
- Not Running a Blog on your Website
Many classified site owners do not consider it important to run a blog on their website. There are many reasons why you should have a blog on your website. A blog is, first of all, a platform where you update new content every week. From SEO point of view, it adds a lot of value towards website ranking if content on a website stays fresh and updated. Another advantage of adding a blog is that it attracts traffic to a website. Users who read posts online on blogs prefer using those websites that have an active blog. It is one of the important aspects of brand building as well. Thus, posting blog posts on your website really boosts up your business and its marketing on the web.
Apart from all the above things to avoid for successfully running your classified site, there are many other things to be kept in mind. One aspect is the belief that you do not need to consider targeting a niche and you can rather keep it wide or open for broad areas such as Asia, US, worldwide etc.
Though there is nothing wrong in believing so, but niches or local areas should also not be completely avoided for targeting. First, you may get in touch with the local suppliers or dealers and let them post on your website. Constant and regular posting from such publishers would increase visibility and trustworthiness among the users in your area. And afterwards, when you get your website reviewed with good star rating, you can widen its promotion to other parts of the world as well.
It is not about limiting yourself to a particular geographical location but strategically targeting the area for expanding it with time. Of course, you can go ahead with niche marketing if you have big investors to fund your project. Overall, you should start with a particular niche and broaden your business scope further to build it to as much larger extent as possible. Remember that building a website is easy but running it well and generating good revenue take time as well as efforts while you also need to consider some essential tips in your mind to avoid major pitfalls before launching your business in the world of advertising