Classified ads are short, succinct and straightforward advertisements that were traditionally carried in newspapers, magazines and other print media. With the advent of digital technology, they are common in websites and online platforms. Studies suggest that 50% of all Internet visitors browse classifieds websites at least once a week.
If you are looking for ways to make your online classifieds successful, you have come to the right place. Firstly, identify enlisters and directories that are relevant to your niche and authenticate them. Some classifieds websites may be relevant for a restaurant but not for a health clinic.
Secret #1: Add Great Content
This is perhaps your biggest challenge after short listing the websites where you want your classifieds to appear. Here, meta data needs to be persuasive, deep and converting. The saying that ‘content in digital communication is king’ perhaps applies here more than it does elsewhere. After all, you are competing with thousands of other businesses for a limited number of eyeballs.
Meta data includes images of your products, services and business. It also includes the description and pricing of your services or products. Tell your audiences where your store, business or company is based as well as its rating. If you are able to capture these in a clear-cut way, you are on your way to defeating competition. Ensure that you use target keywords generously and naturally.
Secret #2: Use Free Advertising
Most sites require an easy and straightforward submission procedure for ads. These are especially useful if your competitors are not already using them. While some are free, most will request a submission fee from you. As they are affordable, test a few of these and learn their impact.
It makes sense to exploit all free avenues before embarking on a paid campaign. Capitalize on free classified websites that realize most traffic. With time, you will graduate into PPC having understood the basics of advertising in each platform of specific niches.
Secret #3: Explore Paid Advertising
Online enlisters broadcast winning ads to the highest number of audiences. However, do not plunge into paid advertising unless you are convinced that this avenue actually translates to views. It is futile to pay and have no response. It is more prudent to fail to connect with prospective customers with a free classified than with a PPC ad.
Be careful with PPC. You may end up depleting your budget with little or no credible audience pulled to the classified ads. For example, people are likely to click on the ad only to hit the back button if they do not find what they are looking for. To reduce or eliminate this problem, ensure that the ads are specific to products or services.
Secret #5: Do Not Forget Traditional Strategies
For you to hit success with classified ads, treat them as you would treat any other online communication. For example, make the click and redirecting process simple, user friendly and interesting. If people have to go through numerous processes for navigation, know that your classified ads are not user friendly.
Use photo and infographic ads to increase attention to the ads and trustworthiness to your business. Include local ads powered by geographical targeting so that local customers find you easily. Clean up and update old or expired ads for users to have better experience. Do not clutter ads in a way that is likely to confuse or frustrate searchers.
Secret #6: Social Media
Embed social media buttons on your classified ads websites so that audiences can share and like. Such backlinks not only increase the number of people who actually see your classifieds; they increase your page rankings on search engine results pages. Examples are Facebook, Twitter, Instagram, YouTube and Google +.
Linking the classified ads to social networks encourages people to share or mention your business, product or service to their friends, family, colleagues and followers. Ensure that the content has a great first impression. Remember that online traffic has less than 5 seconds to decide whether to continue reading web content or to hit the back button.
The greatest secret to success in a classifieds is creating content with outstanding depth. Make genuine, unique, diverse and original listings in your particular niche. People should regard you as the ultimate one-stop shop for a particular niche.